About Us

Director and Principal Consultant

Pippa McKee is a relationship-driven and commercially successful executive with extensive involvement and experience across the small and medium business sectors, creating products and services in both the B2B and B2C markets. An entrepreneur at heart, she founded, grew and successfully sold a publishing business and has since held CEO and senior management roles across commercial,
not-for-profit, and membership-based organisations.
Pippa’s deep expertise has included:

  • successful mergers and business sales
  • development and maintenance of strategic partnerships
  • rebrands, organisational repositioning, and culture change initiatives
  • development of digital platforms and multi-channel publishing and e-learning products and services that transformed customer engagement, proving instantly profitable

Pippa now channels this track record into Articulation – helping businesses find their voice, attract and engage their customers, and navigate relationships with stakeholders with clarify and confidence.